1. Fashion photography should convey an essence of authority, so your direction of the model(s) needs to be confident and self-assured.
2. Fashion photography is all about clothes and beauty, so pull all the elements of the scene and the model together to reflect this
3.Using ‘broken down’ poses or poses that require angular body shapes can add interest and edginess to the piece – as well as help to elongate body length.
4. If you are shooting in a studio environment remember to meter all areas of the scene to avoid unwanted shadows and the use of a separate light meter rather than the one in your camera, will offer a more accurate reading.
5. Clear a space in a room that benefits from large windows and peg a white sheet, net or fabric across the window. On a bright sunny day you’ll have yourself a homemade soft box – ideal for flattering even light.
6. When shooting in low light or into the sun, you may require an extra light source. If all you have is flash then rather than shoot straight on, set it to bounce of a nearby reflector, wall or ceiling
7. Props are fantastic for telling a narrative within a fashion shot, but one of the best props to use is a mirror. A mirror can be a used to tell a story and act as an effective tool that allows the photographer to display the front and back of your model
8. Location, location, location! Getting the right location is important if you want to convey a narrative within your shot
9. Influence the image by moving around the scene and exploring which angles work best to full expose the garment.
10. Often photographers need an extra pair of hands to position reflectors, angle and reset lighting equipment, tweak the positioning of garments and clear the scene